The Coaching Intensive — Build It Together With Reinaldo

The Coaching Intensive includes everything in the Complete System — all five modules, all eight implementation tools, the signed book, and the Bonus Chapter — plus three private 45-minute coaching calls with Reinaldo over 90 days. Before your first call, Reinaldo personally reviews your completed Trust Journey Map and sends written feedback. During the three calls, you work together to build your trust system around your specific business, your clients, and your market. This is the only option where Reinaldo works directly with you.

Which Business Are You Building?

On one end of the spectrum is the agent whose entire business depends on what they do today. On the other end is the agent whose business is still growing from what they did three years ago. The distance between those two agents is not talent. It is not market access. It is not luck. It is a decision made early — and repeated quietly in every client interaction that followed.
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What's Included

Everything You Get in the Coaching Intensive

  • Everything in the Complete System — all five modules, all eight tools, the signed book, and the Bonus Chapter

  • Three private 45-minute coaching calls with Reinaldo over 90 days

  • Personal review of your Trust Journey Map by Reinaldo before Call 1 with written feedback by email

  • Call 1 — your specific business, highest-leverage changes, and personalized action plan

  • Call 2 — your post-close system, CRM emotional setup, and referral flywheel built together

  • Call 3 — full system review, what is working, what needs adjustment, and your 90-day forward plan

  • Written summary email after each call with action items and next steps

  • VIP community access with priority responses from Reinaldo

  • First access to all future course updates and live workshops at no additional cost

  • Lifetime access to all course materials, tools, and community

You are on the Complete System page. Here is how it compares to the other enrollment options.

The Complete System is designed for agents who are serious about implementation — not just learning the science, but building the actual tools into their practice, starting with the next transaction.

Is This Course for You? Let’s Check

You're not here for fluff—you want something practical, smart, and built for real-world success. If any of the points below resonate with you, this course will feel like it was made for you.

  • You've completed the Core Course and want direct guidance on implementation

  • You want Reinaldo to review your trust system personally before you deploy it

  • You're a team leader or broker who wants a custom-built trust framework for your specific situation

  • You understand that three focused coaching sessions can compress years of trial and error

  • You want to build a referral-based business and you want help doing it right the first time

Your Three Coaching Calls — What to Expect

  • Call 1 — Month 1

    Reinaldo reviews your completed Trust Journey Map before this call and sends written feedback in advance. The call focuses on your specific client base, your current process, and the two or three highest-leverage changes to make immediately.

  • Call 2 — Month 2

    Deep dive into your post-close system — your 100-day touchpoint plan, your CRM emotional fields, and your referral flywheel. You leave with a customized version of each tool built around your market.

  • Call 3 — Month 3

    Review what has changed since Call 1. Address what is working, what needs adjustment, and what your trust system looks like when fully operational. Set your 90-day implementation plan going forward.

Course Curriculum

Master the science of trust—and apply it to every stage of your real estate business.

    1. Legal Disclosure and Copyright Notice

    2. Welcome

    3. About the Author

    1. Why Trust Is the Cornerstone of Your Business

    1. Beyond the Sale – Why Trust is Your Greatest Asset

    2. What Is Oxytocin?

    3. How Oxytocin Shapes Human Behavior

    4. Understanding the Neuroscience of Trust

    5. The Real Estate Client Journey + Oxytocin Triggers

    6. The Cost of Low Oxytocin

    7. How to Create Emotional Safety

    8. Case Studies

    9. Daily Practices to Build Trust

    10. Rewiring Your Sales Identity

    11. Conclusion: Oxytocin Is the Science Behind the Relationship

    12. Bonus: Worksheets

    13. Quiz: Introduction to Oxytocin and the Neuroscience of Trust

    1. Introduction

    2. Trust Begins Before You Speak

    3. Why Emotions Drive Trust More Than Logic

    4. The First 7 Seconds—Where Trust Begins

    5. Emotional Safety—The True Trust Trigger

    6. The Power of Tone, Pace, and Timing

    7. Body Language That Builds or Breaks Trust

    8. Verbal Phrasing that Triggers Oxytocin

    9. Storytelling as a Trust-Building Tool

    10. Trust Signals During Difficult Conversations

    11. Emotional Calibration for Different Client Types

    12. Trust-Building Habits for Everyday Sales

    13. Trust Signals in Your Digital Presence

    14. Reflection & Application

    15. Conclusion: Trust Is an Emotional Technology

    16. Bonus: Worksheets

    17. Quiz: Emotional Triggers and Trust Signals

    1. Introduction

    2. Turning Every Step into a Trust-Building Moment Reinaldo 05/08/2025

    3. What Is a Sales Experience, Really?

    4. Emotional Stages of the Real Estate Journey

    5. Oxytocin Strategies for Each Phase

    6. Building Systems for Oxytocin

    7. Designing Signature Moments

    8. Turning Stress Into Connection

    9. Personalization and Surprise

    10. Measuring the Emotional ROI

    11. Practice Challenge

    12. Conclusion: You Are the Experience

    13. Bonus: Worksheets

    14. Quiz: Creating Oxytocin-Boosting Sales Experiences

    1. Introduction

    2. Influence With Integrity

    3. What Is Ethical Influence?

    4. The Biology of Influence

    5. Ethical vs. Manipulative Influence—In Practice

    6. 7 Pillars of Ethical Influence in Real Estate

    7. Ethical Influence During Tough Conversations

    8. Post-Sale Influence—The Loyalty Window

    9. Client Loyalty Through Emotional Investment

    10. Ethical Referral Generation

    11. When Things Go Wrong—Repairing Trust

    12. Your Ethical Influence Checklist

    13. Conclusion: Influence That Earns Legacy

    14. Bonus: Worksheets

    15. Quiz: Ethical Influence and Long-Term Relationships

About this course

  • $2,000.00
  • 86 lessons

What Real Agents Are Saying

From new agents to seasoned professionals, those who’ve taken The Science of Trust in Sales are building stronger relationships, closing more confidently, and creating businesses fueled by referrals instead of cold leads.

“It finally clicked: I don’t need more leads. I need more trust.”

Carlos

"I was spending hundreds every month on ads and cold leads that went nowhere. This course taught me how to nurture the relationships I already have. I’ve had three referral closings in two months since implementing the system Reinaldo teaches. It works because it’s human."

“This course changed the way I communicate with clients.”

Vanessa

"I used to rely on scripts and sales techniques that felt unnatural. After taking this course, I understand how trust works on a biological level—and how to create it authentically. My clients respond differently now. They open up faster, and they refer me more often. This course is a game-changer."

“This is the only course that made me feel more confident—not just more informed.”

Mirtha

"Reinaldo teaches in a way that connects with you on a human level. The idea that oxytocin builds trust sounds scientific—but in practice, it’s all about being more present, more real, and more intentional. If you want long-term success in real estate, start here."

The Science of Trust in Sales — Enrollment Options

Instructor

Reinaldo Gonzalez is a real estate broker, educator, and founder of InvesTeam Realty with over two decades of experience helping agents grow businesses rooted in trust, not pressure. Creator of the Roadmap to Success platform and mentor to hundreds of agents, Reinaldo blends real-world strategies with neuroscience to teach agents how to build loyalty, close more deals, and grow through referrals. “You're not in the real estate business—you're in the trust business.”